Venture
building
Create a business.
Build it to work.
From idea validation to product launch and growth. We turn opportunities into ventures with a clear purpose.
Building ventures
around sport.
The next starts here.
We create new businesses and discover startups across the sports ecosystem.
Sport is
our starting
point.
Four connected industries.
Two ways to build what's next.
Starters is a venture builder with startup scouting at its core. We work where sport meets technology, entertainment, content and gaming.
We develop new ventures and find external teams with ideas worth exploring.
Explore our focus ↗Venture
Startup
scouting
Find the people
building what's next.
We identify and assess startups for collaboration, venture development and investment opportunities.
Four verticals.
One playing field.
We build and discover businesses across the sports ecosystem.
Sporttech
Technology for performance, teams, competitions and fan experience.
Athlete performanceTeam operationsFan engagement
Entertainment tech
Digital entertainment and interactive experiences that bring audiences together.
Interactive formatsLive experiencesDigital entertainment
Media
Content, platforms and new ways to reach and monetise audiences.
Content productsCreator toolsAudience platforms
iGaming
Products, platforms and services for the betting and gaming industry.
Betting technologyGaming platformsIndustry services
Future initiative · In developmentAthletes.
Athletes.
Beyond the game.
An investment community for athletes.
A future Starters initiative to help athletes develop their business and investment capabilities.
Business consulting
Build the next chapter of your career.
Investment opportunities
Explore opportunities beyond sport.
Startup scouting
Connect with emerging businesses.
Education
Develop business and investment knowledge.
Financial management
Plan for your financial future.
Your next chapter
starts with a conversation.